Quote, unquote
When is ‘cheap as chips’ not beneficial to your business?
I only wonder this since we’ve seen quite a number of online templates and ready-made options for websites and print ‘em quick publications lately. Well I could buy low-priced, own-brand cereal but will I enjoy its taste as much as I would a leading brand? Probably not, and without the presence of those extra-moist raisins it might set my day up really badly.
So when quotes for creative work are compared, surely thinking about more than cost alone isn’t us being too airy-fairy and purely (sorry for the pun) idealistic? Certainly saving money is key for us all, hence Pure Azure’s quotes are always as competitive as we can make them without being too much of a squeeze on us, but saving your image and your brand is essential. I wouldn’t buy battery chicken eggs just because they’re cheaper. Maintaining your brand in a high-quality fashion sometimes needs to look beyond price. And speaking of which, have you seen the Chicken Out campaign? Better lives for our feathered friends for just a few pence more …
And speaking of chickens, we at Pure Azure have decided we aren’t made for roughing it in the great outdoors. A recent trip may have been a great way to see beautiful, scenic Scotland, but the camping option was, shall we say, not quite ideal for damp April. Suffice to say our esteemed member returned home a little earlier than planned and consoled herself with a nice bath and a bad film. But fear not, come the summer, camping will once more be returning to our virtual ‘cool’ wall.
Green fingers
More like blue fingers still, but spring has officially begun and planting continues apace, with the indoor peppers close to turning a burnished orange and a rather late attempt at growing garlic (think putting cloves in earth then watering and hoping) underway. I must say that hyacinths may not be uber-cool but their smell is gorgeous and the currently blooming bunch in our office space are delighting our noses whenever we pass them.