Rural yet cutting-edge?
Rural businesses are thriving but are so often obscured from the general view, having to hide their veritable lights under a bushel. This struck us recently when we met, at a local networking meeting, a glut (in a good way) of talented, enthusiastic (and exhausted) entrepreneurs, all working quietly to build their enterprises in some beautiful countryside locations, but with very little exposure and little communications help.
Don’t get us wrong, we love the buzz of the city (the coffee, the shops, the culture). But businesses tucked among rolling hills or located by the sea are no longer out on a limb. Email access and broadband internet has opened so many doors and these business should be encouraged: after all, there’s less pollution as commutes to work are shorter (or non-existent, as so many work from home) and working hours are less rigid, meaning they’re adaptable to their customer base. So it’s time to put rural business on centre stage…
Pure Azure has worked on some great projects with WiRE members and we offer discounts on our services to its members. So if you’re a rural business and want to let people know about your company, we can help make you stand out. No matter where you’re located, your business deserves to communicate with your target market in the best way possible; and that can be as cutting-edge as any urban outfit.
Pure Azure garden update: weeding done (check); courgette flowers, um, flowering (check); parsley and basil no more (sadly, check). The benefits of sunny weather meant some tidying and we’ve been rewarded with a visit from a local woodpecker. (Nothing to do with our veg patch and everything to do with the new, full-to-brim-with-peanuts bird feeder which the squirrels are eyeing up greedily.)