Take a look along any supermarket aisle and you’ll be bombarded with product packaging that’s shouting out (metaphorically speaking - though baked beans which yell ‘pick me!’ from their labels could be next?) information on nutrients, ingredients, special offers, price cuts, ‘bogoffs’, low sugar, high fibre, low GI … the mind boggles. It’s enough to give us a headache, I don’t know about you.

It’s interesting how much of a big brand’s budget goes on advertising. Even when money’s tight it’s still the case that a company will value their marketing spend above all else when they need to lure in customers. So product packaging and design is key to creating that ‘buy me’ impulse. That’s where we see keeping it simple benefits a brand. We’re not talking basic and boring, oh no. We just like packaging to be pared down and not tell us more than we need to know. So that’s great design and minimal copy with less fuss and text which you don’t have time to read anyway.

Think of a Smarties tube (mmm - ever tried them on vanilla ice cream?) and you think of the colours, shapes and one name - that of the product. Which is timeless. 

So give Pure Azure the chance to get your product down to its core once again.